Marketing strategy and planning

At Mariconda Marketing Solutions we use our own proprietary development process to craft intelligent and highly targeted strategies for business to business marketing communications. Our process begins with an assessment of the situation through client phone interviews or in-person input sessions, our own investigation and, if needed, additional market research. We collect information about our client’s product or service, competitive situation, business objectives, and more. We analyze this information to formulate sound marketing strategies and tactical recommendations. We then transfer these ideas into carefully crafted design concepts, messages and finished communications that resonate with target audiences and motivate them to respond.

Our strategic planning also considers what happens after marketing communications programs are implemented and customers respond. We help define mechanisms for customer response management and metrics to track and analyze your marketing results.

Specific business to business strategic planning services include:

• Market research
• Business to business marketing strategy and plan development
• Marketing implementation road map and budgeting
• Assessment of existing marketing plan and communications activities
• New product launch strategy, planning, implementation