Branding and corporate identity

Successful brands are built on a meaningful strategy. That strategy provides the framework for what your brands mean and how they should be organized. From assessments and positioning to branding architecture, Mariconda Marketing Solutions will help you create a clear roadmap for where your brand is now and where you want it to be in the future.

Corporate identity is an essential component of overall branding strategy and helps to communicate your company’s unique individual personality. A distinct visual identity differentiates an organization from its competitors. It needs to be carefully crafted and applied consistently across all media. If you need help in refreshing your existing corporate identity or creating a new one that differentiates your company from the competition, Mariconda Marketing Solutions can help.

Solutions for branding and corporate identity include:

• Review and assessment of where your brand is today and where you want it to be in the future, brand positioning and architecture
• Review and assessment of your existing corporate identity and how it is applied in different media
• Corporate identity refresher
• New corporate identity development and implementation support
• Development of corporate identity guidelines
• Creation of CI compliant design templates for your brochures, ads, promotional flyers and other communications