Targeted direct marketing

When done right, direct marketing can be one of the most effective activities for quality lead generation. Mariconda Marketing Solutions can help you deploy targeted direct marketing campaigns that include tactics beyond traditional approaches such as versioned and one-to-one direct mail. With expertise in variable data printing technology, Mariconda Marketing Solutions can help you communicate just the right message to specific customer segments or unique individuals. We can help you develop direct marketing collateral that is personalized by customer name, copy, images and more. This dynamic approach can significantly increase customer response and the quality of inquiries generated.

Solutions for targeted direct marketing include:

• Strategic planning, creative development and implementation of targeted direct marketing campaigns
• External list sourcing and procurement
• Consultation on house list development
• Consultation on customer response management, tracking and campaign performance analysis