Internal communications

Marketing communications is traditionally thought of as a company’s effort to promote its products and services to external clients and customers. Successful business leaders know that it is equally important for companies to communicate effectively within their organizations. Effective communication among employees and management at all levels is essential. Good internal communication involves regular and effective two-way communication with all members of staff, at all levels. Ongoing communication is a critical success factor that should be a priority of every organization.

Research has shown that successful organizations align their business and communications objectives. When employees at all levels understand what is required of them and morale is high they naturally become ambassadors for their organizations. Good communication promotes employee engagement, helps to increase morale and results in greater commitment from employees. This leads to an improved customer experience and increased productivity. All of these factors contribute to positive brand image, increased customer satisfaction and overall business success.

Internal communication becomes even more critical when a company goes through organization restructuring. Business suffers when employees are concerned about their futures. An open dialog is essential to ensure everyone is kept informed of why the restructuring occurred, what comes next, and has a good understanding of the future direction of the company. Even without a major restructuring event, organizations constantly evolve and effective communication is important to keep employees engaged and motivated.

Mariconda Marketing Solutions can support your internal communications and branding efforts with a wide range of services from the development and implementation of corporate newsletters, e-zines, corporate collateral and presentations to internal web portals and intranets.

Specific internal communication services include:

• Internal communication strategy and planning
• Newsletters
• E-zines
• Internal company blogs
• Corporate intranet strategy and branding/design
• Collateral
• Presentations
• Signage
• Promotional items