Inquiry / lead management

Lead generation is a critical part of the marketing mix. Even with a sound marketing strategy and flawless tactical execution, your campaign won’t achieve maximum ROI without a fast and effective customer response management process.

Many marketing campaigns successfully generate demand, but fall short in managing that demand. For example, if early stage leads are passed on to sales reps and are not pre-qualified in any way, it’s likely they will be ignored or even discarded. Complementing marketing communications activities with a seamless customer response management process is key to bridging the gap between the marketing and sales processes and making the most of each and every opportunity. Mariconda Marketing Solutions can help you optimize your process.

Customer response management services include:

• Inquiry Handling Audit of your current process, including a gap analysis to identify necessary process improvements
• Benchmarking of current follow-up and closing percentages
• Creation of a road map to fix any process issues
• New lead management process definition
• Consultation and support with process implementation
• Implementation of lead nurturing programs that convert “inquiries” into “qualified sales leads”
• Consultation on lead tracking and analysis reporting