Trade show marketing

Trade show participation is often one of the most costly marketing tactics used; when managed properly, trade shows are also among the best sources for quality lead generation. A successful tradeshow program requires creativity, detailed planning, outstanding organization and diligent follow-up—before, during and after the show. It’s not enough to have a great-looking tradeshow exhibit. Equal attention must be given to pre-show and on-site marketing communications, publicity, and promotion designed to drive traffic to your booth. Proper on-site lead collection, qualification, fulfillment and follow-up are also essential to maximizing your return on investment, and best managed by marketing professionals with strong trade show experience. If you are short-staffed or need advice on anything trade show related, Mariconda Marketing Solutions can help.

Services to help you maximize your trade show return on investment include:

• Consultation on booth layout/theme and design
• Creative concepts and production of graphics, signs, banners, posters
• Show traffic building through pre-show direct mail, public relations, on-site advertising
• Strategic planning and implementation of contests, giveaways and other promotional activities
• Consultation on lead form development and qualification requirements
• Consultation on lead processing (fulfillment and follow-up), and implementation support
• Post-show lead nurturing
• Sourcing and procurement of show giveaways