Project
For Brinkmann Instruments
Over one dozen individual product line brochures were consolidated into a comprehensive laboratory products catalog. The catalog reinforced the company's quality image and supported cross-selling of complementary products. The full-line catalog was a highly effective sales tool and easy for customers to navigate on their own. The annual catalog was expanded each year, growing from 132 to over 230 pages.
Contributions
Project and production management > creative input for layout/design > art direction for new photography > copy editing > press approvals > vendor management.
