Project
For Brinkmann Instruments
A print ad and direct mail campaign was implemented to announce the availability of a new comprehensive laboratory products catalog. The ad campaign was designed to generate customer awareness and requests. The ad also reinforced Brinkmann's breadth of line. The campaign was successful in generating customer interest for the new catalog.
Contributions
Project management > model selection and supervision for photography > journal selection and placement > direct mail list selection > copy editing/proofreading > production approvals > vendor management.
