Project
For Brinkmann (an Eppendorf company)
A new corporate identity (CI) system was implemented. It was carefully crafted to support the parent company’s global CI, yet meet the unique needs of the local subsidiary. A new corporate logo, tagline and templates for all types of communications were created.
Contributions
Project manager > provided branding agency strategic and creative input throughput the CI development process > developed and managed the implementation plan > managed corporate identity post launch to ensure consistent application across all media.
