Project
For Brinkmann Instruments
The corporate website was completely redesigned and its content overhauled. The newly launched site was significantly improved and featured: easier navigation; more visibility for new products, services, and promotions throughout the site; more comprehensive and value-added content; more robust site search; new zip code sales rep locator; improved web reporting and analytics. The new website helped to engage users and increase website traffic post launch.
Contributions
Directed layout and design activities, including navigation strategy and content organization > directed implementation > liaison with content providers > new content development and editing.
