Project
For Brinkmann Instruments
A cross-media marketing communications campaign was implemented to launch a major new laboratory products supplier. Campaign elements included print advertising, product collateral, e-mail, mini website, public relations, trade show marketing and banner advertising. The campaign was also designed to generate product leads. The website integrated an online customer response form.
Contributions
Marketing communications plan and budget > campaign management > production management > provided strategic direction to the agency that worked on the print ad > provided creative leadership to designers working on spin-off print and web communications > vendor management.
