Project
For Eppendorf North America
A new print ad campaign was implemented to support two major product lines. The 4-page advertising inserts represented core elements of an integrated communications campaign. The attention-grabbing key visuals were used consistently across media channels, which included direct mail, e-mail and mini websites. The project was produced in collaboration with global marketing communications.
Contributions
Led the creative development process > provided strategic/creative input > liaison with global creative team >art direction for new photography > managed final production of ad insert > copy editing > negotiated rates with publications > directed creative development and production of spin-off communications.
