Project
For Brinkmann (an Eppendorf company)
A mix of on-site advertising and promotional activities were implemented to drive trade show booth traffic at a major laboratory products exhibition. Novel advertising approaches were used. Bellyband ads were placed in the Show Daily and a cover ad (post-it) was placed on the Show Guide. The ads featured new products and an in-booth promotion. These activities ensured visibility among virtually all conference attendees.
Contributions
Advertising and promotion strategy > media plan and rate negotiations > strategic and creative direction > project management > print vendor management.
