Project
For Brinkmann (an Eppendorf company)
A new full page print ad was developed to generate increased customer awareness of the company's full line of reagent products. The design supported global corporate identity guidelines. The new ad was produced - from start to finish - in only 4 weeks in order to make a leading trade publication’s deadline.
Contributions
Strategic direction > Ad concept development > Collaborated on creative direction for new photography > copy review and editing.
