Project
For Brinkmann Instruments
A targeted direct marketing campaign was implemented to drive customers to a trade show booth at a major exhibition. Versioned self-mailers were sent to six customer target groups; each piece featured industry-related images and relevant products on display. Customers were encouraged to visit a website for product details, booth map and more. A lead response form was also created. The campaign helped to drive booth traffic, generate sales leads, and exceeded response objectives.
Contributions
Developed versioning strategy > project and production management > creative direction > content development for print and online communications > mail list selection > lead management implementation > return on investment analysis.
