Project
For Brinkmann Instruments
An integrated cross-media campaign was implemented to launch a new line of titrators and generation sales leads. Campaign elements included a series of print ads, sequential direct mail, mini website with lead generation survey, trade show marketing and promotion. Eye-catching titration “watchdogs” were used as key visuals to engage customers and reinforce unique product features. The campaign helped to generate market awareness and a steady stream of quality sales leads.
Contributions
Creative strategy collaboration > communications plan development and budget management > campaign implementation > sales lead workflow and implementation management > production management of sequential direct mail pieces, website, and other tactics.
