Project
For Brinkmann Instruments
A targeted direct marketing campaign was implemented to drive customers to a trade show booth at a major exhibition. Versioned self-mailers were sent to six customer target groups; each piece featured industry-related images and relevant products on display. Version web landing pages were also created. The mini sites included content that matched the products in the versioned mailer. An online form collected inquiries. The campaign helped to drive booth traffic, generate sales leads, and exceeded response objectives.
Contributions
Communications strategy > project and production management > creative direction > content development > lead management implementation
